Collaboration to Save Pollinators Makes for Good Cocktails - Press Release
FOR IMMEDIATE RELEASE: Jan 27, 2022
Collaboration to Save Pollinators Makes for Good Cocktails
Thinking Tree Spirits and GloryBee team up to create R-T-D bottled cocktail to ‘Save the Bee’
Eugene, OR: Thinking Tree Spirits, a women-led, farm-to-flask craft distillery, announced today the launch of a new addition to their successful line up of ready-to-drink bottled cocktails. The Bee’s Knees offers home cocktail enthusiasts a chance to discover the classic cocktail that’s made with Thinking Tree Spirits ‘Gifted Gin’, lemon and honey. A key ingredient, honey, was provided in partnership by GloryBee, a family owned Eugene based company that has been supplying beekeepers and bee lovers with equipment and honey based products since 1974. A percentage of the sales will go towards supporting the SAVE the BEE initiative founded by GloryBee.
“Thinking Tree Spirits is very intentional with everything we craft and The Bee’s Knees might be one of the most special projects we’ve done to date” says Emily Jensen, CEO/Thinking Tree Spirits. “Pollinators are a critical part of the locally sourced botanicals in our spirits and supporting the SAVE the BEE initiative aligns with our purpose as a company.”
SAVE the BEE is inspiring positive change to ensure the future of honey bees by funding scientific research, increasing the awareness of the critical role honey bees play in our food supply, and supporting projects that provide education for farmers and beekeepers, create pollinator habitat, and promote pesticide reform. After starting the SAVE the BEE Initiative Alan Turanski, GloryBee’s President sought to build partnerships through collaboration to further the mission but also engage the business community at large to amplify the impact and raise awareness of the plight of honey bees.
“We are excited to partner with Thinking Tree Spirits, a local distillery making superb high-quality spirits, investing in our community, and now saving our bees!” says Turanski. “ We know that it will take all of us working together to address the plight of our pollinators. SAVE the BEE Brand Partners, like Thinking Tree Spirits, place the SAVE the BEE logo on their products to help spread the word and give a percentage of sales to the cause.”
Features and benefits of the Bee’s Knees ready-to-drink bottle cocktail include.
· A finely crafted classic cocktail made from real distilled spirits
· Crafted with locally sourced ingredients and benefiting the balance and well-being of our planet through supporting the plight of our pollinators
· A collaboration of two brands that combined represent women-led, community powered, family owned, sustainable practices.
The Bee’s Knees will be available for sale and sampling through Thinking Tree Spirits’ Tasting Room beginning Feb. 1, 2022 for $18 each for a 375ml bottle that serves 4 cocktails. Additionally, it is anticipated to be available for purchase through OLCC liquor store locations in Oregon by April 2022. For more information on The Bee’s Knees, visit www.thinkingtreespirits.com
About Thinking Tree Spirits: Thinking Tree Spirits is a women-led, community powered, farm-to-flask distillery in Eugene OR. Inspired by the bounty of the Willamette Valley they source sustainable ingredients to make award winning botanical gin, barrel aged American style Solera rum and remarkably smooth vodka. Recognized by the office of the U.S. Vice President and awarded the Governor’s Rising Star Award for their contributions to their community and support of first-responders at the beginning of the pandemic in 2020 by being the first distillery in the country to begin producing, selling and shipping hand sanitizer.
